Experience
Below you'll find a list of my jobs and internships and what I learned from each experience.
Business Development Associate
Sep 2022 - Mar 2023
Techstars
I had the opportunity to work closely with - and learn from the cohort of founders, teams, and Techstars staff to drive growth for startup companies. Applying my diverse and adaptive entrepreneurial skillset and knowledge, I worked alongside founders and their teams to develop tailored growth strategies for each specific startup's needs throughout the 13-week accelerator program. I helped facilitate the emergence of exciting output and market opportunities for each company. This program focussed on the cutting edge of innovation in AI-Software, Interactive VR, Niche App/Web Development, Live Events, and Sports-Tech-related Industries. My experience structuring growth maximization (without a template) in this unique and diverse early-stage startup environment deepened my understanding of the importance of innovation and collaboration in the industry. This is something I love being a part of and will be forever grateful for - especially now that I hold a little seat in the Techstars Universe. Deliverables: - Became Brand Ambassador for startup, Biiah, taking responsibility of marketing manager due to abrupt vacancy. Built key strategies and reports for B2C customer acquisition, new leads, and templates for Linked, saving the company 2-3 hours of work daily. - Monitored and audited weekly KPI reports for founders, collecting all crucial information and relaying it back to remote teams, saving founders' 2-4 hours per week. - Set up Hubspot web development with startup, Backr, to create, launch, and successfully track user feedback, CRM, and CRR. - Generated 20% increase in Demo Day (main event) attendance through email, LinkedIn, Twitter, Instagram, and Newsletters, maximizing digital outreach campaigns. Created templates for incoming associates. - Conducted extensive and in-depth research weekly to better understand market trends and opportunities across industries on specific value creation deliverables for each startup's unique needs. - Met with co-associates, Project Manager, Investment Principal, Venture Principal, and Managing Director for 1 hour per week to discuss deliverables, centralize focus, and set goals. - Worked directly with Program Manager on the program's digital marketing, creating graphics, copywriting, and setting up a network of content distribution outlets, generating 10+ new leads per week.
View My Portfolio
Marketing Manager (Volunteer)
Minnesota Conservation Federation
Dec 2021 - May 2022
Volunteered 50 hours. - A/B tested ad graphics and copy on Instagram and Facebook, leading to an improvement in user engagement by 30%. - Professionally photographed content, designed infographics, created interactive digital engagement, and modernized overall user connectivity to the organization reaching 15-40 year old demographic. - Engineered the transition from outdated customer reach and retention methods and established social media and email presence. - Generated plans/templates for management to learn and implement
Social Media Marketing
Leo Moon Co. (local startup)
Jun 2021 - Sep 2021
I worked directly with the founder to improve social media marketing. Built content calendar and produced deliverables on a weekly basis. Expertise on Canva and creating short-form video editing helped me succeed in expanding their reach and increasing interaction on social media platforms. I created infographics, videos, and ad templates.
Sales Associate
Scheels
Jul 2020 - Dec 2021
I developed and honed in my ability to connect to customers, delivering exceptional and personable service. My passion for the outdoors allowed me to develop these skills through a unique salesperson-to-customer affinity, which translated into how I currently operate across all customer-facing roles. I take pride in my ability to interact with customers and my willingness to understand their needs, which I have since translated to other client-facing roles. At Scheels, customer experience is paramount. Over the course of my 1.5 years spent there, I learned to embody the mindset of putting the customer first, regardless of situation, time, or cost. These principles have become integral to my personal and professional life, pushing me to excel beyond expectations as an individual in my community and across professional endeavors.
Co-Marketing Director/Operations Employee
Paradise Lakes LLC
Jul 2021 - Sep 2021
My friend & business colleague Cory Kaisersatt presented a unique entrepreneurial opportunity to me through his existing lake-weed-removal company expansion from Prior Lake, MN, to Lake Minnetonka, MN. Together we created hundreds of advertisements (flyers, signs, cards), used our local networking platforms, and pitched the business door-to-door with the goal of creating a new market in Minnetonka. Ultimately, we were moderately successful and have since become new competition in the lakeweed-removal business around Lake Minnetonka. A fantastic learning opportunity that presented innovative, hands-on challenges, which we troubleshot as we gained experience. Ultimately rendering both of us more knowledgable in organic marketing growth & customer acquisition, as well as better entrepreneurial thinkers overall.